How do you use WhatsApp marketing for business?

WhatsApp marketing strategies and examples of campaigns that worked well with WhatsApp. Usually, a marketing strategy uses more than one way to attract and convert leads. Most of the time, it starts with a commercial. The next step for businesses is to get the email addresses of potential customers so they can keep their email marketing campaigns going.

Most people do this when they sign up for a newsletter or click on an ad and give their email addresses in exchange for a discount. After that, the business may try to get in touch with the lead again to keep them interested and, hopefully, make the sale.

Simple Steps for WhatsApp Marketing

Create WhatsApp QR Code to receive incoming message

generate whatsapp qr code in 3 stepsFind creative ways to get prospects to message you before sending promotions since you need to do that first. We’ll discuss some examples later. Consider what your audience will like.

With Yaeris Digital Services, you can create an ad or a social media promotion with a WhatsApp link or a QR code. Customers easily respond to ads with a “click-to-chat” button. They don’t have to fill out a form; all they have to do is click on the link to WhatsApp for you to get their phone number.

Create and Identify Your Audience

Create and Identify Your Audience

You can also use the contact list that is already stored on your phone. You can use it with your WhatsApp campaigns after importing it into Yaeris Digital Services. You can divide up your audience using tags. Label them according to the source from which they arrived (for example, a WhatsApp ad or contact on your phone) and the product or service in which they have shown interest.

Submit your marketing message

Once you know how to divide your audience into groups, you can start sending them relevant marketing messages. Tags are a good way to make sure that your contacts get the messages they expect and don’t mark your messages as spam.

This is an example of a marketing message sent on WhatsApp. This is a mass WhatsApp message that tells potential customers about deals for the month.

Tell your contacts often about the deals you’re offering.

For example, after a contact opts in, you can send them a message with an offer right away. Then, you can send them messages once a month about the latest offers and less often about things they’ve shown interest in.

Existing clients can also be reached through WhatsApp with suggestions for cross-selling and up-selling. Consider giving a discount to customers who have bought from you before to make the deal more appealing.

Leads are guided through content marketing strategies

In WhatsApp, drip marketing allows you to automate and personalize your interactions with contacts. In most cases, people won’t buy something just because they’ve heard about it for the first time. There’s a time commitment involved in keeping its significance in mind.

Here is an example of a marketing message sent via WhatsApp. You may see an example of a WhatsApp drip campaign, in which prospects receive prewritten messages every three days to alert them that their free trial is coming to an end.

This WhatsApp drip campaign is illustrative.

In the event that a customer abandons their shopping cart or their free trial is about to expire, for example, you may set up triggers to send them automatic messages. Up to 70% of customers can be won back with WhatsApp abandoned cart messages.

Setting up WhatsApp to send out promotional messages in response to preset trigger events is quite similar to setting up push notifications.

Think about using chatbots on WhatsApp

Think about using chatbots in WhatsApp

If you have access to the WhatsApp Company API, you can add a chatbot to your business account that will automatically answer the most common questions. This can save you time and effort and make sure you can always answer within 24 hours.

But it’s important that you don’t give the bot everything to do. Think of it as an automated Frequently Asked Questions (FAQ) page, and make sure you still have people around to answer unusual questions and give personalized answers.

Even if you don’t have access to the API, you can still use the WhatsApp Business app to set up automatic away messages and greetings. We recommend doing this to save time and energy and keep response times quick.

Quick Replies

Submit your marketing message

Responding quickly to questions like “When are you open?” is a great way to cut down on the amount of work that needs to be done. or “Is this thing in stock?”

To make one, all you have to do is click Quick Replies in the Business Tools section of WhatsApp. Then, you can make up to 50 different responses that you can get to with shortcuts.

A word of advice: start with five to ten Quick Replies and add more as needed. This will make it easy to remember and use your new shortcuts when talking to customers.

Away messages that are sent automatically 

Away messages that are sent automatically

If you add messaging to your plan, you don’t have to be available all the time. You can use away messages to tell your clients what to expect and to take a break when you need to.

Away messages can be sent for many different reasons, such as:

  • When a customer sends you a message outside of business hours
  • There are times when the business is closed, like on holidays or for long periods of time.
  • When getting a lot of texts

When setting up an “out-of-office” message, make sure to tell customers when they can expect to hear from you again. Get rid of as much uncertainty as you can in the scenario to make the client’s experience better.


We suggest that you add WhatsApp to your marketing solutions for a number of reasons. First of all, this is a free app that is used by so many people that your target audience is likely one of its users.

But there’s more. Because WhatsApp has so many features, you can talk to your customers directly and in real-time. This is a huge benefit when you want to find out what your audience thinks (through surveys, for example) and give each person special attention.

It is also a powerful tool for getting your ideas, promotions, and news out there. It has a lot of support for multimedia content, so you can send your clients catalogs, brochures, movies, audio, links, and any other business-related information directly.

WhatsApp lets you make groups with up to 256 people, which makes it a great place to do direct polling and focus group research. Also, they are perfect for gatherings with customers and employees of the company (internal marketing).

Lastly, the app’s immediate nature and precise targeting make it the perfect tool for sending reminders and advertising special deals.

But it’s important to remember that in order to use WhatsApp marketing, you must have the phone numbers of the people in your target audience. Learn how to get this information by reading our article on How to Make a Customer Database.