WhatsApp API For Business

The WhatsApp Business API (also known as the WhatsApp Business Platform) enables medium to large companies to automate and scale messaging with customers via WhatsApp. It supports automated workflows, templates, integration with CRMs/chatbots, analytics, and multi-agent access, unlike the standard Business App.

Firstly, apply from a WhatsApp Business Solution Provider (BSP). Then, get approved for your Business account and phone number. Next, use either the Cloud API (no hosting needed) or On‑premise API (self-hosted) to obtain credentials (API key, phone number ID). Finally, integrate using the provided endpoints to send messages.

WhatsApp charges per 24-hour conversation based on type and region. In Malaysia, the fee for utility (business-initiated) is charged at around US$0.014, authentication template at around US$0.018, marketing template at around US$0.086 and user-initiated (free within 24h) at around $0.022. Do take note that BSPs also charge platform/subscription fees. For detailed information, please check on official Meta website.

You send messages through API endpoints, e.g.,
POST /v13.0/{{PHONE_NUMBER_ID}}/messages with a JSON payload. Templates must be pre-approved and used for business-initiated messages. Implementation typically involves SDKs or HTTP clients.

Yes, Malaysian businesses can access the WhatsApp Business API. BSPs in Malaysia (like SleekFlow, Respond.io) facilitate onboarding and integration.

Yes — the WhatsApp Business API and Cloud API allow automated messaging, media sharing, templating, and CRM/chatbot integration for business use.

Key benefits include end-to-end encryption, automation & 24/7 support, rich media support, global reach & high engagement rates, CRM & chatbot integration and analytics & message tracking.

It stands for WhatsApp Business Application Programming Interface.

It enables send/receive messages (text, media, interactive), template-based notifications, chatbot workflows and automation, group and broadcast messaging and integration with CRMs, e‑commerce, and customer support tools

Accessing the API itself is free, but message sending incurs charges per conversation, and BSPs often charge fees for access and platform use.

You can self-host using the On-premise API. Here is guide. Firstly, host WhatsApp’s Docker containers, register phone via Facebook Developer settings, obtain credentials (tokens, phone ID) &  implement sending/receiving endpoints, but most opt to use BSPs or the Cloud API due to complexity.

Use HTTP POST requests to API endpoints (e.g., /v13.0/<PHONE_ID>/messages), with JSON payload specifying recipient, template or text/media content, and your access token. Most BSPs and SDKs abstract these details.

You can send notifications, reminders, support replies, and marketing messages directly to your customers’ Whatsapp accounts – automatically and at scale

Yes, we ensure all integrations follow Whatsapp’s guidelines and Malaysia’s PDPA requirements.

Absolutely. Our Whatsapp API supports both single and bulk message sending for campaigns, alerts, and notifications.

The WhatsApp API is a programmable interface that allows businesses to send and receive WhatsApp messages through code or third-party platforms, rather than through a phone app. It supports automation, CRM integration, bulk messaging, and multi-agent management, none of which are available in the standard WhatsApp or WhatsApp Business app.

For basic usage, like sending bulk messages and managing contacts through the Yaeris dashboard, no coding is required. For deeper integrations, such as connecting the API to your own CRM or building automated chat flows, some development work is needed. Yaeris can advise on integration support options for businesses without in-house developers.

Yaeris provides WhatsApp API access on a credit-based model. You purchase credits and spend them as you send messages. There is no monthly subscription fee for the API access itself. Unused credits are refundable. Visit our pricing page for the current rate card, or contact our sales team for enterprise pricing.