What is WhatsApp Blast?

WhatsApp Blast is also known as blasting away your WhatsApp messages in bulk within a short period of time. For example, in 24 hours. Some people might refer to WhatsApp Blast as WhatsApp Bulk, WhatsApp Marketing Software, WhatsApp Blaster and etc. Ultimately, they are all referring to the same thing and definition.  Let’s start with something general so that everyone is aligned with the message we are trying to deliver here.

WhatsApp is obviously famous across the globe with these characteristics:

• It has more than 2 billion active users worldwide
• It ranked one of the most used mobile messengers in the world
• More than 100 billion messages are sent on a daily basis
• On average, people spend 38 minutes on WhatsApp daily
• India has the highest number of WhatsApp users among other countries
• Based on GlobalWebIndex data, the WhatsApp worldwide user base consists of 46.1% female users & 53.9% male users

These facts should give you a good reason why you should advertise on WhatsApp via WhatsApp Blast. Not convince?

Let’s get into how it benefits you.

Benefits of using WhatsApp Blast

• You, the advertiser, don’t have to worry about your personal phone number getting banned by WhatsApp due to over-spam.
• You can enjoy your WhatsApp campaign to be completed in 24 hours.
• You can advertise to your targeted & preferred audience directly by sending out your intended WhatsApp message.
• You don’t need to buy sim cards to send out your WhatsApp messages.
• You can enjoy a higher conversion rate or click-through rate (CTR) if you use the correct sender number based on your country. For example, if your targeted audiences are in Malaysia, you can send it via Malaysia sim cards. By doing this, your targeted audiences will less likely to consider your WhatsApp messages as spam messages.
• You can send any type of content you want. There are no restrictions to it.
• WhatsApp Blast usually supports any type of message format such as text, image, PDF & video

Sound good? Of course, nothing is perfect in this world. Let’s go through the limitation of using this method as a form of advertising.

Limitation of using WhatsApp Blast:

• Not all messages are successfully received by your intended audiences.
• The link which you have inserted into your WhatsApp message is not clickable.
• The profile picture which I have uploaded keeps changing to another profile picture which is not my brand profile picture.
• Your targeted audiences receive the message from unknown & unsaved numbers because WhatsApp Blast usually uses thousand of sim cards to send out your messages to different numbers. Hence, the number displays and receives is usually random.

• Unable to reply to any of your audiences when they reply back to the sim card which is used to blast out your messages. This is because the sim cards are usually installed and configured into a server. It is extremely time-consuming and difficult to take out the sim card and insert it into a mobile phone in order to reply especially you have millions of messages which need to be sent out in the given deadline.

• WhatsApp has improved its speed in detecting and blocking prohibited content. You can check out the list of prohibited contents that are not allowed by WhatsApp.
• The generated report by WhatsApp Blast is not tally with the number of audiences receiving the message.
• You cannot see who actually opens and read your promotional message.

It is kind of demotivating, isn’t it? Don’t worry. There are solutions to some of the above problems, at least for Yaeris.

Solution for WhatsApp Blast:

• Not all messages are successfully received by your intended audiences.
  • You can send out the same message multiple times. By doing this, it can increase your delivery rate.
• The link which you have inserted into your message is not clickable.
  • No one can change this policy except for the company itself. This problem is created by WhatsApp to prevent any spam messages.
• The profile picture which I have uploaded keeps changing to another profile picture which is not my brand profile picture.
  • You can buy your own sim cards and server in order to enjoy this exclusivity of dedicated brand profile pictures.
• Your targeted audiences receive the message from unknown & unsaved numbers because WhatsApp Blast usually uses thousand of sim cards to send out your messages to different numbers. Hence, the number displays and receives is usually random.
  • There is no solution to this method. This method helps your personal/official business number from being blocked by WhatsApp.
• Unable to reply to any of your audiences when they reply back to the sim card which is used to blast out your messages. This is because the sim cards are usually installed and configured into a server. It is extremely time-consuming and difficult to take out the sim card and insert it into a mobile phone in order to reply especially you have millions of messages which need to be sent out within the given deadline.
  • You can insert a link or a call-to-action (CTA) in your WhatsApp message which you have crafted. This way your audiences will know how to contact you.
• WhatsApp has improved its speed in detecting and blocking prohibited content. You can check out the list of prohibited contents that are not allowed by WhatsApp.
  • No one can change this policy except for the company itself. This problem is created by WhatsApp to prevent any spam messages.
• The generated report by WhatsApp Blast is not tally with the number of audiences receiving the message.
  • Since WhatsApp Blast is not using any kind of API integration to the WhatsApp database, there is no way WhatsApp Blast can get this data and display it to you.
• You cannot see who actually opens and read your promotional message.
  • Since WhatsApp Blast is not using any kind of API integration to the WhatsApp database, there is no way WhatsApp Blast can get this data and display it to you.

Facebook Ads and Google Adwords are some of the common advertising methods. Both of them are using a bidding system in order to display your content to the targeted audience. Hence, the increase in advertising dollars is getting more and more expensive every year.

However, does it stop you from using these 2 common advertising platforms?

I don’t think so.

The same fact also applies to WhatsApp Blast. The smarter WhatsApp detects the spam messages, the more sim cards get blocked which prevents your message gets delivered to your targeted audience, the more costs incur as you need to blast a few times in order for your targeted audiences to receive your message.

With all being said, we shouldn’t disqualify WhatsApp Blast as another form of advertising method. After all, the nature of advertisement is an investment for your brand identity.