Do you have WhatsApp?
As we’ve already mentioned, you can’t yet advertise directly on WhatsApp. If you want to send people who click on your Facebook or Instagram ads directly to WhatsApp, you can do so. A “Send Message” button on your Facebook and Instagram ads will open up a conversation in your WhatsApp Business app, which will allow you to respond to customers. Conversational ads are becoming increasingly popular thanks to this button, which allows WhatsApp users and customers to instantly chat with the business.
If a customer had already asked you that before, I’m sure you’ve said yes. The most common messaging app is, of course, WhatsApp, which is why it is so popular right now. In terms of how many people use it each month, WhatsApp has more than 1.5 billion active users. This is over 200 million more than WhatsApp Messenger. It’s important for a leisure activity business to be active on platforms on which your customers are, because that’s where you can reach your customers. WhatsApp is one of those.
This one will show you why WhatsApp should be in your marketing plan and give you 10 ways to use it effectively to get your message across.
Creating A WhatsApp Campaign
There is no way to get into WhatsApp: everything you need is a mobile phone. There are many things you could do with it to promote your business. When you want to:
- Use it as a texting app to submit event notifications and special deals to your friends and family.
- Share multimedia content with your friends and family.
- To do surveys and get customer data, use this tool
- It’s a good idea to back up your data and messages to Google Drive so you can keep them safe.
You can read about 10 ways to advertise on WhatsApp to learn how to use it to get in touch with your ideal customers.
1. Make Telecast Lists
You must make lists about specific topics or groups of people. Once the lists are ready, you can send one-way messages that are specifically designed to make people more interested in what you have to say. Offers, links, and invitations can be included in your messages, as can other things. In this case, broadcast lists would be the best way to get the word out about your event or launch.
2. Make Use of Group Chat
Group messages are distributed to group members, which may include replies from group participants. This is advantageous when conducting focus groups or conducting market research prior to launching a good or service.
Additionally, the group feature is the optimal method for granting exclusivity to specific customers. Additionally, it encourages customer interaction and may introduce existing customers to a new service or product they haven’t tried before.
Whatsapp group chat has several advantages for you and your customers: Your clients can simply communicate with you and with one another, and you can easily reach out to a global audience.
3. Provide Customer Support via WhatsApp
For a lot of small businesses, especially those that do things like go on vacation, it’s a luxury to be able to help customers right away. WhatsApp, on the other hand, can help you and your staff answer and deal with customer questions quickly.
Because WhatsApp allows you to send multimedia messages, you can provide personalized customer service with text, audio, or video. Using WhatsApp, you can even give live video help or tutorials to your customers. This will speed up the customer service process even more for both you and your customers.
Also, keep in mind that WhatsApp has a desktop client. It doesn’t matter if you are already using other customer service software on your computer. You can easily combine the two and give even faster customer service.
4. Contact Your Clients
Along with communicating with and marketing to your clients via messages, you should engage them directly via phone calls. For instance, if a customer requests to speak with a salesperson or just wants more information, you can respond immediately, within the app, by trying to call them.
5. Use WhatsApp Statuses to Promote Sales and Deals
The new WhatsApp Update feature lets you share a special promotion code that customers can use at your business with a large number of people.
If you want to let everyone in your groups know about the special promotions you are running, you can use the “instant photo and location” feature to send out the promotion codes to everyone in your groups. The event could be a flash sale for two to three hours, or it could be a one-day event. It could be a way to get more people to come to the store. If you do well with it, you can keep it just for WhatsApp.
6. Team Up with Similar Companies and Influencers
Your audience and the number of WhatsApp groups you belong to will grow if you work with companies offering complementary services or are well-known in your field of work. Partnering with people who are not in your field isn’t important. The goal is to join more WhatsApp groups and have more conversations.
Even if individuals in other groups aren’t interested in the product or services, they might talk about your brand in other groups or on social media. People in their circle who are aware of the business will then find you through them.
7. Make High-Quality Content
Your WhatsApp messages must be short and powerful. in order to be read. However, while you don’t have to be concerned with the length as much as you do on Twitter, every single word should be significant. Otherwise, you run the risk of receiving very little engagement because your writing style and word choices do not resonate with your audience. Keep it simple, engaging, and focused on the benefits that your customers will derive from using your product.
8. Use Analytics From Other People.
It’s the same with any marketing campaign: the most important thing is to keep track of what people are doing. If you want to improve your campaigns, you need to monitor and analyze how many people are coming to your site.
There are a lot of apps and software that give you information about how people use WhatsApp.
A monitoring system like Google Analytics can give you information about WhatsApp analytics that can help you improve your social media strategies and make sure you’re reaching the right people.
9. Customize your communication.
Rather than calling customers to ask for their feedback, try sending questions to your client list through WhatsApp instead. even more so, because WhatsApp messages are opened 70% of the time. You can do marketing research at its best for free, and it is very good at it. As soon as you get feedback from your customers, you can respond to them right inside the app and improve the products or services that you offer.
And don’t just use the same old questionnaires all the time. Then make them fun and creative so that they are both a perception of your brand and a way for you to communicate with customers in a non-intrusive way. You can give them coupons as a reward for giving you good feedback, which will make them more likely to buy from you and stay loyal to your brand.
When you do WhatsApp advertising right, your groups will keep growing. And as they get bigger, you can get to know them better by talking to them directly on the platform, one-on-one. In particular, this is good news for small businesses. Consumers can actually message them when they need a specific item, have questions, or need service from other customers.
10. Get Responses
Rather than calling customers to ask for their feedback, try sending questions to your client list through WhatsApp instead. Even more so, because WhatsApp messages are opened 60% of the time. You can do marketing research at its best for free, and it is very good at it.
As soon as you get feedback from your customers, you can respond to them right inside the app and improve the products or services that you offer.
And don’t just use the same old questionnaires all the time. Then make them fun and creative so that they are both a perception of your brand and a way for you to communicate with customers in a non-intrusive way. You can give them coupons as a reward for giving you good feedback, which will make them more likely to buy from you and stay loyal to your brand.
Conclusion
The way you market your business will change as WhatsApp advertising moves from a messaging app to a social media platform, just like WhatsApp. We suggest that you start putting it into your marketing plan right now. That isn’t the only reason why you should use it.
It’s also a great way to share files, videos, images, and texts regarding your products and services. Even though it is free to spread the word concerning your brand and to learn more about your customers’ needs so you can better serve them in the future. The key is to keep track of your interactions and make absolutely sure that each message you send has value. Analytics are important, so keep an eye on them.