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Why broadcast message is not delivered?

There are so many reasons why the message which you have broadcasted is not successful delivered. Before we go into the details, let’s see what really happens behind the scene.

The blasting flows of messages begin with the thousands of sim card installed on the supplier main server. This supplier main server is connected to the WhatsApp / Telegram / LINE / Signal / Zalo server in 1 way flow of data. It means that the supplier server will flow the data of the campaign you want to send out to the WhatsApp / Telegram / LINE / Signal / Zalo server. Once the broadcast messages are successfully sent to WhatsApp / Telegram / LINE / Signal / Zalo server, a deliverability report will be generated by supplier main server. The report will show which of the successful broadcast messages have sent out successfully from supplier main server and which have failed.

Some recipients, did not receive the broadcast messages are because of the sim cards which installed in the supplier main server have been blocked by WhatsApp / Telegram / LINE / Signal / Zalo. The reason why sim cards are blocked are because of:

  • Content of the messages is one of the WhatsApp prohibited content WhatsApp / Telegram / LINE / Signal / Zalo has algorithm that is the recipients did not save the contact number which we are using to send out the messages. This result into the WhatsApp / Telegram / LINE / Signal / Zalo response about the blocking alert to the specific number and reported as spam.
  • Before WhatsApp / Telegram / LINE / Signal / Zalo sends out your message to your recipient & it detects that the recipients did not save the contact number, this situation is marked as “Suspicious” by WhatsApp / Telegram / LINE / Signal / Zalo. If the recipients report as “Report as spam”, then the sim card will get blocked.
  • The file size or the size of the attachment is too big. It takes longer time to upload for every number.
  • The banning algorithm on the WhatsApp / Telegram / LINE / Signal / Zalo server side
  • Recipient sets its privacy from public to private on the app. This action prevents your message from reaching to your targeted recipients.
Detail flow of why broadcast message is not delivered

Products or services that are illegal

Policy: Businesses are not permitted to engage in the operation or exchange of illicit goods or services.

 

Prescription, recreational, and other drugs

Policy: Businesses are prohibited from transacting in the sale of illicit, prescription, or recreational drugs. Manufacturers and healthcare services that do not sell directly to consumers are permitted.

 

Tobacco products and related paraphernalia

Policy: Businesses are prohibited from transacting in the sale of tobacco products or paraphernalia.

 

Alcohol

Policy: Businesses are prohibited from transacting in the sale of alcoholic beverages.

 

Supplements that are not safe to consume

Policy: Businesses are prohibited from transacting in the sale of dangerous ingestible supplements, as decided solely by WhatsApp.

 

Prohibited guns

Policy: Businesses are prohibited from transacting in the sale or usage of guns, ammunition, or explosives.

 

Animals

Policy: Businesses are prohibited from transacting in the sale of animals.

 

Adult-oriented products and services

Policy: Businesses are prohibited from selling or using adult items or services.

 

Organs and bodily fluids

Policy: Businesses are prohibited from dealing in human body parts or bodily fluids.

 

Medications that are prohibited

Policy: Businesses are prohibited from transacting in certain healthcare products, including medical equipment and nicotine-containing smoking cessation products. Manufacturers and healthcare services that do not sell directly to consumers are permitted.

 

Products or services with a blatantly sexualized positioning

Policy: Businesses are not permitted to present their items or services sexually suggestively.

Illustrations:

  • Implied nakedness
  • Implied sexual actions
  • Magnified sexual images

 

Gambling services for real money

Policy: Businesses that conduct or facilitate gambling, skill-based games, or lotteries, including online casinos, sports betting, bingo, or poker, are prohibited from doing so.

 

Online dating services

Policy: Businesses are not permitted to engage in or facilitate the use of online dating services.

 

Products or objects

Policy: Businesses may not engage in the sale of products that enable or encourage the unauthorized streaming of digital content or that interfere with the performance of electronic device.

 

Business models, products, or services that we believe are or may be fraudulent, misleading, offensive, or deceptive, or that we believe are or may be exploitative, inappropriate, or impose an excessive burden on targeted populations

Policy: Businesses are prohibited from engaging in deceptive, false, misleading, or obscene offers or items.

 

Genuine, fictitious, or virtual currency

Policy: Businesses are prohibited from engaging in the selling of actual, virtual, or fictitious cash.

 

Infringement by a Third Party

Policy: Transactions may not include content that infringes or breaches any other party’s intellectual property rights, including copyright or trademark. This includes, but is not limited to, the selling of counterfeit products, which are things that replicate a genuine product by copying the trademark (name or logo) and/or unique aspects of another company’s products.          

Solution

One of the ways to increase the chance of all recipients receive your message is by broadcast your messages several times. Yes, some recipients may receive the same content more than 1 time.

However, this method is the best way to increase the chance of all recipients receive your message. All broadcast message suppliers do not have official API from WhatsApp / Telegram / LINE / Signal / Zalo. Hence, they are not able to provide detail information such as:

  • Who has successfully received your message?
  • Who reads your message?

You can check out our solution on 100% delivery rate package. At least, it offers you a better guarantee & bring your campaign closer to 100% delivery rate as compare to other service provider.

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