{"id":5796,"date":"2025-09-19T19:59:58","date_gmt":"2025-09-19T11:59:58","guid":{"rendered":"https:\/\/yaeris.com\/?p=5796"},"modified":"2025-09-19T20:08:34","modified_gmt":"2025-09-19T12:08:34","slug":"best-time-to-send-sms-campaigns-data-driven-insights-for-malaysia","status":"publish","type":"post","link":"https:\/\/yaeris.com\/id\/best-time-to-send-sms-campaigns-data-driven-insights-for-malaysia\/","title":{"rendered":"Waktu Terbaik untuk Mengirim Kampanye SMS: Wawasan Berbasis Data untuk Malaysia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5796\" class=\"elementor elementor-5796\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a361c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a361c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c169839\" data-id=\"c169839\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a8e97b elementor-widget elementor-widget-text-editor\" data-id=\"9a8e97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>TLDR<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekday late morning (10:00 to 12:00) and late afternoon (16:00 to 18:30) are reliable high-response windows in Malaysia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust for sector: retail works pre-lunch and Friday late afternoon; appointments work best 24 to 48 hours before at 09:00 to 11:00.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A two week A\/B test across three time slots per segment will outperform any generic rule. Track CTR, replies, conversions, and opt outs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay PDPA compliant: send with consent, identify your brand, provide opt out, and avoid after hours unless explicitly requested.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9405ee0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"9405ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9405ee0\" aria-expanded=\"true\" aria-label=\"Buka daftar isi\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9405ee0\" aria-expanded=\"true\" aria-label=\"Tutup daftar isi\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9405ee0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aba37 elementor-widget elementor-widget-text-editor\" data-id=\"85aba37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p><span style=\"font-weight: 400;\">Send time is one of the biggest levers for SMS performance. The right timing turns a short message into action. The wrong moment creates friction and opt outs. In Malaysia, workday rhythms, prayer times, school runs, and public holidays shape when people are most receptive. This guide distils local patterns, highlights sector nuances, and gives you a practical testing plan you can run in two weeks. If you want a multi channel platform to plan, send, and measure campaigns across SMS, WhatsApp, Telegram, and more, explore<\/span><a href=\"https:\/\/yaeris.com\/\"> <span style=\"font-weight: 400;\">Yaeris<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2>What best time really means<\/h2><p><span style=\"font-weight: 400;\">The best time is contextual. It depends on your audience, offer, and objective. To keep things measurable, define success before testing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click through rate<\/b><span style=\"font-weight: 400;\"> for traffic and sales prompts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reply rate<\/b><span style=\"font-weight: 400;\"> for scheduling and confirmations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> for purchases, bookings, or form completions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opt out rate<\/b><span style=\"font-weight: 400;\"> as a guardrail for relevance and frequency.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Competitor guides often quote global windows without local nuance. They rarely cover PDPA requirements or prayer time sensitivities. Use those lists as a starting hint, not a rule.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2ed67 elementor-widget elementor-widget-image\" data-id=\"6d2ed67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"724\" src=\"https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-1024x768.jpg\" class=\"attachment-large size-large wp-image-5803\" alt=\"Analytics graph on screen illustrating campaign performance trends\" srcset=\"https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-1024x768.jpg 1024w, https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-300x225.jpg 300w, https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-768x576.jpg 768w, https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-1536x1152.jpg 1536w, https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-2048x1536.jpg 2048w, https:\/\/yaeris.com\/wp-content\/uploads\/2025\/09\/Analytics-graph-on-screen-illustrating-campaign-performance-trends-600x450.jpg 600w\" sizes=\"(max-width: 965px) 100vw, 965px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b982cac elementor-widget elementor-widget-text-editor\" data-id=\"b982cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Malaysia specific behaviour patterns that affect timing<\/h2><p><span style=\"font-weight: 400;\">While every audience is different, several Malaysia wide patterns recur:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Late morning attention<\/b><span style=\"font-weight: 400;\">: Many people check messages between 10:00 and 12:00 once early rush tasks are done.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Late afternoon on the move<\/b><span style=\"font-weight: 400;\">: 16:00 to 18:30 aligns with commute prep. Short, clear CTAs perform well.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Friday dynamics<\/b><span style=\"font-weight: 400;\">: Friday works for weekend retail offers, but avoid the Friday prayer window for Muslim heavy segments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public holidays and Ramadan<\/b><span style=\"font-weight: 400;\">: Prefer daytime and concise value. Avoid late evenings. Test earlier in the week for public holidays.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Language preferences<\/b><span style=\"font-weight: 400;\">: Match the audience in English, Bahasa Malaysia, or Chinese. Localised copy improves trust and clicks.<\/span><\/li><\/ul><h2>Recommended send windows by use case<\/h2><h3><b>Retail and F&amp;B<\/b><\/h3><p><span style=\"font-weight: 400;\">Pre lunch prompts help drive footfall. Use Tue to Fri 10:30 to 12:00 with a same day voucher. For after work dining, try 16:00 to 18:00. Friday 16:00 to 18:00 is strong for weekend deals. Keep copy short, include a code, and set a clear expiry.<\/span><\/p><h3><b>Services and appointments<\/b><\/h3><p><span style=\"font-weight: 400;\">Send reminders 24 to 48 hours before at 09:00 to 11:00. Add a map or video link and allow a quick reschedule. For missed appointments, follow up the same day at 16:00 to 17:30 with an easy path to choose a new slot.<\/span><\/p><h3><b>Events and webinars<\/b><\/h3><p><span style=\"font-weight: 400;\">Send save the date 5 to 7 days prior at 10:00 to 12:00. On the day, send a last call 2 to 3 hours before start. For lunchtime webinars, a 09:30 reminder works. For evening sessions, try 15:30 to 16:30.<\/span><\/p><h3><b>Finance, telco, and utilities<\/b><\/h3><p><span style=\"font-weight: 400;\">Bill reminders and service notices perform well during working hours, 10:00 to 12:00 and 15:00 to 17:00. Keep verification codes instant and transactional. Respect quiet hours to avoid complaints.<\/span><\/p><h3><b>Healthcare and clinics<\/b><\/h3><p><span style=\"font-weight: 400;\">Appointment reminders work best 24 to 48 hours before, 09:00 to 11:00. Post appointment follow ups for feedback or care instructions can go 16:00 to 17:30. Keep language clear and privacy aware.<\/span><\/p><h2>Data driven testing framework<\/h2><p><span style=\"font-weight: 400;\">Replace guesswork with a fast experiment. This two week plan fits most lists:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design<\/b><span style=\"font-weight: 400;\">: Split your audience into three equal cohorts per segment. Choose three slots, for example 10:30, 14:30, and 17:00 on Tue to Thu.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Control and challengers<\/b><span style=\"font-weight: 400;\">: Use your current standard send time as control. Test two challengers in week one.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measure<\/b><span style=\"font-weight: 400;\">: Track delivery, CTR via tagged links, replies, conversions, and opt outs. Use the same offer and copy across slots.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Iterate<\/b><span style=\"font-weight: 400;\">: Advance the leading slot by plus or minus 30 minutes in week two. Keep the control for comparison.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment<\/b><span style=\"font-weight: 400;\">: Repeat for new vs returning customers, high value vs price sensitive, and different locations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lock in<\/b><span style=\"font-weight: 400;\">: Save winning windows in your sending platform and review monthly.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For practical execution tips on copy, tracking, and reporting, see the<\/span><a href=\"https:\/\/yaeris.com\/sms-marketing\/\"> <span style=\"font-weight: 400;\">SMS marketing<\/span><\/a><span style=\"font-weight: 400;\"> page. If you also send on WhatsApp or Telegram, consider a unified approach with<\/span><a href=\"https:\/\/yaeris.com\/\"> <span style=\"font-weight: 400;\">Yaeris<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2>Copy and CTA considerations by time of day<\/h2><p><b>Morning<\/b><span style=\"font-weight: 400;\">: Lead with value and clarity. People are planning their day. Keep CTAs actionable without urgency pressure.<\/span><\/p><p><b>Afternoon<\/b><span style=\"font-weight: 400;\">: Attention is fragmented. Use concise copy, a single CTA, and near term benefits. If you include a time bound offer, state the end time.<\/span><\/p><p><b>Evening<\/b><span style=\"font-weight: 400;\">: Use only with explicit consent. Keep tone respectful. Confirmations and transactional notices are acceptable. Avoid promotional pushes.<\/span><\/p><h2>Compliance, consent, and etiquette<\/h2><p><span style=\"font-weight: 400;\">Align with PDPA by capturing consent for a specific purpose, identifying your brand in every message, and offering an opt out route. Store consent evidence and honour preferences quickly. Keep frequency reasonable. Many brands find one to four messages per month per segment is a workable ceiling for marketing. Transactional notices follow their own necessity.<\/span><\/p><h2>Competitor analysis insights<\/h2><p><span style=\"font-weight: 400;\">Popular articles on the best time to send SMS suggest generic global windows like weekday mornings and early evenings. They rarely discuss Malaysia specific factors such as Friday prayers, Ramadan timing, and language localisation. Few provide a structured testing plan or suggest benchmarks for CTR and opt out rates. To provide better guidance, this article focuses on Malaysian rhythms, includes a two week test blueprint, and highlights compliance steps many competitors omit.<\/span><\/p><h2>Benchmarks and realistic targets<\/h2><p><span style=\"font-weight: 400;\">Benchmarks vary by sector and list quality, but these ranges are common targets:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR<\/b><span style=\"font-weight: 400;\">: 5 to 12 percent for promotional campaigns when the offer is relevant and the landing page is mobile first.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reply rate<\/b><span style=\"font-weight: 400;\">: 20 to 50 percent for scheduling or confirmation prompts with simple reply paths.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opt out rate<\/b><span style=\"font-weight: 400;\">: Under 1 percent per campaign when consent is clear and frequency is controlled.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For new lists or reactivation, expect lower CTR and slightly higher opt outs on the first send. Improve results with better timing, clear value propositions, and segment specific copy.<\/span><\/p><h2>Common pitfalls to avoid<\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekend blasts without context or consent can trigger opt outs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring cultural cues like prayer times harms trust and response.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over messaging or sending after hours without preference data risks complaints.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unbranded short links reduce click confidence. Use branded domains.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages that are slow or not mobile optimised waste good timing.<\/span><\/li><\/ul><h2>Conclusion and next steps<\/h2><p><span style=\"font-weight: 400;\">There is no universal best time, but there are proven windows and a reliable way to find yours. Start with weekday late mornings and late afternoons, then run a short, controlled test to confirm your segment level winners. Respect PDPA and candidate or customer preferences, keep copy short, and ensure your landing pages are ready for mobile traffic. To plan and run your next campaign with tracking and reporting, review<\/span><a href=\"https:\/\/yaeris.com\/sms-marketing\/\"> <span style=\"font-weight: 400;\">SMS marketing<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/yaeris.com\/\"><span style=\"font-weight: 400;\">Yaeris<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2>FAQs<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b0911 elementor-widget elementor-widget-accordion\" data-id=\"a0b0911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1681\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1681\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the best time to send SMS in Malaysia?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1681\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1681\"><p><span style=\"font-weight: 400;\">Weekday 10:00 to 12:00 and 16:00 to 18:30 are strong starting points. Test these against your current send time and refine by segment.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1682\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1682\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do weekends work for SMS marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1682\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1682\"><p><span style=\"font-weight: 400;\">Saturday late morning can work for retail and events. Sundays often underperform for sales unless the message is time sensitive and consented.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1683\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1683\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are quiet hours for SMS in Malaysia?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1683\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1683\"><p><span style=\"font-weight: 400;\">A practical standard is 08:00 to 20:00 for marketing. Transactional alerts can be sent when needed. Honour user preferences and consent.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1684\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1684\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How often should I send SMS to customers?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1684\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1684\"><p><span style=\"font-weight: 400;\">Many brands stay within one to four messages per month per segment for marketing. Use behaviour triggers for relevance rather than fixed weekly blasts.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1685\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1685\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do I test the best send time for my audience?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1685\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1685\"><p><span style=\"font-weight: 400;\">Run a two week A\/B test. Split your list into three cohorts. Test 10:30, 14:30, and 17:00 on similar days. Measure CTR, replies, conversions, and opt outs.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the best time to send SMS in Malaysia?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Weekday 10:00 to 12:00 and 16:00 to 18:30 are strong starting points. Test these against your current send time and refine by segment.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Do weekends work for SMS marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Saturday late morning can work for retail and events. 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